Gone are those days when media coverage was the only way to reach out to the mass audience. Today, people spend a majority of their time online on different Social Media Platforms. This has resulted in the mushrooming of Influencers on different Social Media Platforms which have given birth to Influencer Marketing. We at Social 101, as a part of our Influencer Marketing Management Research, have listed down 7 reasons on how Influencer Marketing is giving a tough fight to the conventional media:
Influencer marketing campaigns can be used to target audience from a specific niche. Marketers use many methods to identify the right influencers with the kind of target audience required for any particular brand campaign. Brands can work with influencers from different categories including Fashion, Lifestyle, Food, Travel, and Technology or can select influencers demographically. Before selecting any Influencer, the brand can also access the demographics and insights from Influencers’ social media account.
Influencer marketing is proven to offer better returns in comparison to conventional outdoor/media advertisements. Many big companies and startups in India have experienced better ROI from Influencer Marketing over other forms of marketing. There have been reports suggesting cases in which returns from Influencer marketing exceeding 10x times.
Influencers Impact Purchasing Decision
Influencers are known to be the thought-leaders in their segment which make their followers look up to them for their buying decisions. There have been many studies suggesting that more than 40% of people accept the fact that they made a buying decision after seeing a social media influencer. Influencer marketing is known to be highly beneficial in terms of conversions.
Access to Millenials
India has more than 65% of its population under the age of 25, this gives immense power to Instagram Influencers in terms of their outreach. Most of the millennials religiously engage with their favourite influencer through likes, comments, and participation in contests or giveaways.
Shareability across platforms
It is very common for people to frequently share the content created by their beloved Influencers with their own followers, expanding the reach of the campaign to even greater audience.
Influencers are experts in creating content that has the power to go viral easily in comparison to conventional media.
Influencer marketing campaigns can yield actionable data for brands. From engagement information such as views, likes, comments, and shares, to click through rate (CTR), acquisitions, social sentiment, and other important KPIs, brands not only have the ability to reach new audiences through influencer marketing, they can learn about the behaviours of their own customer base as well.
When Influencers post about a company’s product/service, they are essentially using their credibility to build trust among your potential audience. When an influencer is posting about a brand, it portrays the brand as an industry thought leader because of the social authority of that personality.
Influencer Marketing is the go-to strategy for 2018 if you wish to make your brand go viral at low-cost and time. We can help you manage Influencer Marketing for you, we work with many influencers across India.
Get in touch with us to know more about how Influencer Marketing can do wonders for your brand.