With social media as the main focus on everyone’s phones, everybody is switching to advertising there. The first thing you see when you wake up in the morning is your phone, and one is likely to check their social media to pass their time. Why not use this time to capture one’s attention with ads relevant to the user? Majority of online companies are already doing it, so can you!
Many B2B (Business-to-business) companies have already transferred their marketing strategies to focus on social media. Companies like Microsoft, IBM and Social101 have carried out their operations smartly, engaging and interesting their audience in the best way. Their success stories are an inspiration to other companies to go for it!
Why Should You Switch to Social Media Marketing?
In the B2B world, another business will only engage with you when you have a solution to the problem they’re facing. Before they approach your company, they would likely first check out your popularity. In the futuristic tech world, this would take place online before it takes place over a call. So you must satisfy their expectations and prove that your company is the one they’re looking for. Once they are familiar with your brand image, they will reach out for you.
Choosing social media to promote your business might seem unreal to you at first. You might think your industry has nothing to do with social media because you will rarely find any clients interested in your products out there.
It’s true, many B2C (Business to Consumer) companies have paved their way through social media to find their customers. A small percent of these clients are also looking for a brand like yours out there. Get out your magnifying glasses and spot them!
You need to tailor your brand on social media according to your clients. Once you have set up your website, you can’t just sit there, waiting for someone to knock on your door. Transform your website so that it speaks more about your client’s desires rather than your business. See the world from their eyes, and you’ll know what to improvise.
Define Your Goals
The first step to building your presence online would be to set up your goals in mind. Do you want to spread more awareness related to your brand and its objectives? Or do you want to generate more leads? All goals will have different paths towards their completion and success. So before you step out, check out the destination.
Plan your content according to the goals set in your mind. Advertise your image accordingly to get the best results, in terms of leads, or generating revenue. If you’re not clear about your destination, the path will be a hazy one, full of curves and corners. Your clients should get a clear image of your brand at one glance, so make their time worth it.
As one scrolls through Instagram, they expect to see something exciting rather than just a product being advertised. Your brand needs to tell a story that appeals to their emotions and develops a deep connection. Engage with your audience through your brand voice instead of just posting content like a robot. Develop a human touch within your company’s online profiles. Add some flavor to the cake so that users will come back for more.
Identify your Platform
When it comes to B2B marketing, LinkedIn has proven to be the most effective in terms of generating leads. It is an online platform for business professionals where they can connect easily based on their occupations. It is used by a majority of B2B marketers because that’s where you find the business crowd.
However, you shouldn’t be restricted to LinkedIn just because it provides you success on one of the coin. There is more to your business than just gaining new clients. For a company to be well-known, it should be popular among everyone around you.
Branding your company should be one of the first goals in your mind. Accomplish your brand recognition by branching out to Facebook, Instagram, and Twitter. Entertain your target audience and they will definitely spread the word about your brand to others. Spice up your online profile with memes, GIFs, photo collages, or interesting videos to spark up your presence on social media platforms
Increase your brand loyalty with the help of other interactive social media platforms. Connect with your audience. Answer their queries. Uplift your brand name with the most popular social media platforms on the internet today.
Where to Start?
The path may seem clear now, but the first step may be hesitant. You can do a deep research about your competitors and their face in the digital market. Check out how they started out on their journey, and you’ll be impressed with how far they have reached. Don’t be intimidated by their glory. Instead, take inspiration from their campaigns. If they have failed with some strategies, look for a clearer path as you learn from their mistakes.
While setting up your company online, include your employees’ backgrounds and journeys through your content. This will give it a human touch and will allow your customers to feel more connected to your company as they build up their faith.
You can even encourage your employees to share your content on social media to build up followers. A person is more likely to check out a product referred by a friend rather than a business.
Analyze and Grow
With everything - captions, posts, and videos - set up in their appropriate seats, you’re good to go. As you start climbing the hills, check out the rocks and gear up accordingly. You can analyze the results of your campaigns through various tools on social media platforms. For example, Facebook Analytics tools will provide you with charts and graphs to show you the extent of your reach to potential customers. Use this information to plan smarter campaigns n the future and avoid those rocks.
Every new beginning has a rough start. You’ll take time getting used to the stage. But once you attain popularity, the seats will be filled with clients awaiting your show.