The digital world is growing fast around us and the competition in the market is soaring high. With an increase in customer demands, technology is picking up its pace.
Ordering products online and getting them delivered to your doorstep made life easier. One didn’t have to waste their time browsing stores throughout their evening.
However, that didn’t seem enough. Most customers were dissatisfied with the orders delivered to their homes. The outfits didn’t fit them right, or they didn’t feel ‘awesome’ wearing those sunglasses.
The tech world always finds an answer to our problems. And soon, we entered into a world of augmented reality marketing. This involves converting the unreal environments into realistic experiences for the customers.
In other words, it allows the customers to engage with the product before they purchase it. This experience satisfies their needs and increases re-visits to your website.
Why Should You Develop AR?
This new and upcoming trend is yet to be adopted by various brands in India.
So, yours could be one which could stand out well in comparison to your competitors. Including AR in your brand’s shopping experience will definitely attract more customers and increase your revenue.
With this new digital technique, you can interact with your customers outside the shop. It is a known fact that they would like to try out some products before they buy them.
Now, you can give your customers a visual appearance of themselves dressed in new clothes. It would only require them to use their phone cameras. Then, they could try on clothes, sunglasses, or even makeup, without ever visiting your store!
Marketing your products using AR will contribute greatly to building your reputation. Your brand name will become popular on the streets and customers will flock to your website.
You won’t have to worry about maintaining inventory anymore. It will be a win-win situation for both the customers and your brand.
Who Has Done It Before?
Before you second-guess the success capabilities of AR marketing, let’s see some examples.
Brands who have implemented this technique have gone over the top with their sales records. Let’s check them out.
Lenskart
The popular eyewear brand took the internet by storm when it introduced its new marketing campaign. It allows the customer to try on their products online by recording a video of their face.
The home page on their website urges customers to try on the new feature. Users are usually compelled to give in a few minutes of their time for a unique experience.
So once the video has been recorded from all angles, the website will display a list of products based on their face shape.
They also provide great recommendations on which frames would suit one best. A customer would not tend to leave their website without an order booked to be delivered.
Melzo
This is a fast-growing internet company in Surat creating Virtual Reality videos for various brands.
It covers many sectors like tourism, showrooms, interiors, industries, and even real estate. This company was developed to save the customers’ time otherwise wasted in visiting places around the world.
Melzo gives an opportunity to businesses, allowing them to convert 3D spaces into 360° views using their smartphones. This allows the customer to see a house by swiping on their phone as they view every detail. The ceiling, the floor, the walls, or the balcony – all can be seen as one relaxes in their chair.
Similarly, travel enthusiasts can visit the seven wonders of the world through a 360° breathtaking view from their laptop. Customers can even enter virtual car showrooms before they visit the store.
It’s quick and easy to set up a panoramic view of your store with help from Melzo. When customers will visit your store in the virtual world, they’ll be compelled to visit the real one too.
BlinkLink Solutions
This company based in Surat uses virtual reality to transform construction designs into 360° views.
It allows the clients to see buildings and their interiors before it is constructed. This eases out their decision-making process before purchasing a property.
It is also advantageous for designers who can make improvements to the interiors by viewing it from all angles.
The company offers VR walkthrough videos where one can see the building in detail. The colors and the tiles can be rearranged and tried out in diverse combinations before finalizing the look.
This feature has proven valuable to many companies looking for a new marketing campaign. Thereafter, they tend to choose BlinkLink Solutions for the best experience they could rarely get elsewhere.
The World is Changing
Marketing hasn’t been the same as before. Earlier, it was a need to buy essential products. Today, this need has evolved into a demand involving luxurious satisfaction.
Nowadays, you can allow your customers to interact with your brand easily and efficiently. Be it visiting your store or trying on your products, AR has it covered as the customer relaxes at home.
You can bring your large scale products into the meeting rooms as virtual models. Discuss and resolve those errors which will otherwise waste your money and time. You can develop better designs aimed to please the customer.
Then, it also allow them to customize their product online according to their wishes. Colors, patterns, and shapes can be altered with a simple click on their phone. With this information, you can improve your customer services and please their requests without much hassle.
Business cards and brochures are also gradually entering this new world of marketing. A simple QR code on your business card can be scanned by customers to gain more information about your brand.
After scanning the code, they could be led to your website, fulfilling their curious requirements.
Brochures, too, can be scanned to see videos, elaborating on the information about your brand and its products. Your designer lehengas can be brought to life as a video captures a woman showing off its styles.
Empty buildings on the brochure can also be made more interesting through these breakthroughs in VR.
Your explorations will be never-ending with augmented reality marketing. There will always be something innovative around the corner waiting to be discovered.
The sky is not the limit, it is just the beginning!
